Learn About Structured Data
Search engines can only understand what they can decipher on a web page. By adding structured data markup on a website, we can help search engines better understand the contents of a web page. Structured data may not be a direct ranking factor today but how well search engines understand the content of your website can affect the ranking.
Structured data can also affect how a website appears in the SERP’s. For example, if you search for a restaurant and the results don’t have structured data all you will see, is the name. If the site’s content is marked up, then content such as hours of operation, pricing, and reviews can appear.
The articles below will teach you about other benefits of structured data and how you can implement it on your site. Please let us know if there is something that interests you that should be included.