Local SEO Services
Our Local SEO Services help potential customers find your business in the geographical areas you serve. It could be a neighborhood, city, region or by the state.
Establishing a local web presence helps customers find your products and services locally and even nationally. What many business owners don’t understand is Local SEO also has an impact on national rankings.
Search engines rank sites they trust. By establishing a local web presence, you are signaling to search engines that you are a legitimate local business. These signals can come in the form of local links, citations and reviews.
Everything we do is within Webmaster Guidelines. It ensures you never have to worry about a potential Google update, and your rankings can even improve with each update. As search engine become more efficient at delivering relevant, local, quality content our client’s rankings can improve as competitors rankings deteriorate.
Our Local SEO Services begins with a kickoff call to better understand your business, location, competition and needs. It is critical we study your industry and competition to find the right strategy to improve your rankings. During this call, we will establish key performance indicators (KPIs) so we can track your progress.
Local SEO is all about location location location. Not just your physical location but the area you serve.
Local SEO adheres to all the standard factors of SEO, but there is a geographical component. Whether link building or doing keyword research, the focus should be geography. We need to ensure that visitors and search engines understand the services and locations you serve.
The first step is to make sure this is reflected on your website. It includes elements such as the schema for the name, address, and phone number (NAP) and landing page copy.
Once your content review is complete, we can start designing a strategy for optimizing for local results.
We adhere to the 80/20 rule. The basis of this rule is 80% of your results will come from 20% of your efforts. Some factors are more important than others.
When forming your strategy, we will categorize what is more important and what can wait. Our goal is to get you results as quickly as possible.
Our Local SEO Services include weekly updates. We want you to see results as soon as possible. We identify and alert you to what you need to do first to start seeing results and catalog the things that can wait. When completed we use this information to create a detailed report that you can reference at a later date.
Our Local SEO Services Includes:
- Name, Address, Phone Number (NAP) Schema
- Review and Testimonial Schema
- URL Site Structure
- Unique Local Content
- Metadata Review
- Keyword Research and Analysis
Optimize Google My Business (Map)
- Associated URL
- Check for Duplicate Pages
- Name, Address, Phone Number (NAP)
- Proper Category
- Optimized Description
- Check Manual or Algorithmic Penalty
- Anchor Text Review
- Link Velocity
- Identify Relevant Directories, Blogs, Review Sites, etc.
- Google Analytics and Search Review
- Landing Page Indexing Review
- Page Speed Analysis
- Mobile Optimization Analysis
- Check Major Aggregators for Accuracy
- Check for Duplicates
- Identify Missed Opportunities
- Check Maps for Accuracy
- Verified Authentic
- Check for Industry Specific Review Opportunities
Competitor Analysis (Top 5)
- Strategies Used
What you can expect from us.
Transparency. What we do isn’t voodoo or some big secret. We educate our clients, so they better understand what to expect in their respective time frame and budget. By setting expectations, we build a better relationship.
For more information about our Local SEO Services and other services we provide, please complete the Free Consultation Form. We will review your site and contact you to set up an appointment to discuss how we can help.