The SEO Audit provided by Structured SEO is designed to identify issues and opportunities that will improve your rankings. It is an excellent way to learn about your website’s current health and how well you compare to your competition.
The SEO Audit isn’t performed by an online piece of software. Real people perform our SEO Audit. SEO tools are made to complement an SEO’s job not replace it. Every website is unique, so should be the audit.
Some tools we use to perform your SEO Audit:
- Screaming Frog
- Web Developer by Chris Pederick
- Google Analytics
- Google Search Console
- Google Adwords
The SEO Audit begins with a kickoff call to better understand your business, target audience, goals and SEO experience. It is important that we learn more about your business model so we can establish the right key performance indicators (KPIs) so we can track your progress. Here we will also explain our procedures and what you can expect from us in the next few weeks.
Following the Discovery Call, we begin with the site review. Our SEO audit is comprised of 4 core segments — Keyword Audit, Content Audit, Technical SEO Audit, and Link Audit.
Keywords are the foundation of your website, so it is where we begin our review. Here we analyze how you currently rank, opportunities and do an in-depth analysis of your competitor’s rankings and strategies.
Once we have completed the Keyword Audit, we do a Content Audit. We review the structure and key elements of each page in relation to the keywords targeted. We include an in-depth analysis of your home page. The homepage is usually the most visited page on a website. It is critical that your navigation and any call-to-actions are very clear.
Next, we do a Technical SEO Audit. We start by analyzing things such as internal linking, site speed, mobile optimization, and traffic flow. These elements greatly affect what pages rank and how well they rank. For example, if your internal linking structure is not optimized then it can significantly affect any link building efforts. Link equity flows from page-to-page and must be optimized so search engines can value a page’s importance accurately.
We wrap it up with a Link Audit. External links are one of the most important ranking factors today. They signal to search engines the relevance and authority of the content on your website. We review your links for quality and look for future opportunities.
During your SEO Audit, you will receive updates and recommendations. Our audits are very comprehensive and can be overwhelming when presented in one lump presentation. Some elements are more important and easy to fix. We break down what needs to be done immediately and what can wait.
Once your SEO Audit is complete, you will receive a detailed spreadsheet that includes the severity of the issue and how to fix it. The spreadsheet is presented during a phone call since it is very detailed and can be overwhelming for individuals with limited SEO experience.
Our SEO Audit Includes:
- Keyword Ranking Report
- Keyword Research and Analysis
- Competitor Analysis
- Keyword Opportunity Assessment
- Home Page UX Review
- Metadata Review
- Blog Structure Review
- Content Strategy Assessment
Technical SEO Audit
- Internal Link Assessment
- Google Analytics and Search Review
- Site Indexing Review
- Page Speed Analysis
- Mobile Optimization Analysis
- Technical Strategy Assessment
- Inbound Link Profile Assessment
- Citation Review (Local SEO)
- Competitor Analysis
What you can expect from us.
Our services are built around relationships. We don’t just push a button and send a report. We are always here to answer questions and help you implement any changes we recommend in our SEO Audit.
For more information about our SEO Audit and other services we provide, please complete the Free Consultation Form. We will review your site and contact you to set up an appointment to discuss how we can help.