{"id":6207,"date":"2019-01-14T01:11:57","date_gmt":"2019-01-14T08:11:57","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?p=6207"},"modified":"2019-04-04T08:17:24","modified_gmt":"2019-04-04T15:17:24","slug":"how-to-rank-your-service-pages-in-google-top-10-for-competitive-keywords","status":"publish","type":"post","link":"https:\/\/www.structuredseo.com\/how-to-rank-your-service-pages-in-google-top-10-for-competitive-keywords\/","title":{"rendered":"How to Rank Your “Service” Pages in Google Top 10 for Competitive Keywords"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#000000″ _builder_version=”3.17.2″ max_width_tablet=”90%” max_width_last_edited=”on|desktop” module_alignment=”center”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_post_title meta_text_color=”#0c71c3″ saved_tabs=”all” background_color=”#ffffff” parallax_method=”off” _builder_version=”3.18.8″ comments=”off” featured_image=”off” \/][et_pb_text module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.18.8″ header_2_font=”|700|||||||”]<\/p>\n

For most businesses, their \u201cService\u201d pages don\u2019t even appear anywhere near the top of Google. How sad?<\/p>\n

They\u2019re lucky to be ranking their homepage and blog posts in the search results.<\/p>\n

But it doesn\u2019t have to be this way. Your \u2018service\u2019 pages sometimes referred to as a \u2018money\u2019 page is an opportunity to list your expertise and explain the strategies you use.<\/p>\n

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\"Example<\/p>\n

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Don\u2019t just pay attention to your homepage but also the \u2018service\u2019 page.<\/p>\n

Search engine optimization (SEO)<\/a> is very important for online marketers, that’s no secret. By optimizing your service page, you increase the chances of generating more leads from search engines results pages (SERPs).<\/p>\n

You could improve your performance in the SERPs if you make your service pages sticky, helpful, and relevant to your ideal customers. They\u2019ll spend more time on the page, and in turn, this increases your organic visibility.<\/p>\n

Let’s take a look at 7 elements that not only improve the usability on your site but also your search ranking:<\/p>\n

1. Improve the Quality of Your Content<\/h2>\n

Content powers the web. Whether it\u2019s the homepage, products pages, or service pages, valuable content is what brings people to websites when they conduct a search online.<\/p>\n

Apart from producing enough content that engages the customer, another challenge that 45% of B2B companies face is producing a variety<\/a> of content.<\/p>\n

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\"Content<\/p>\n

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It is important to create different content formats such as blog posts, videos, slide presentations, ebooks, audiobooks, etc.<\/p>\n

Of course, the search engines must associate the keywords and determine what the page is about, but the content must be relevant and helpful to the reader.<\/p>\n

Make sure that the content on your service pages is 100% original. You\u2019d find it really hard to compete against similar pages in the organic listings if your content is similar to another.<\/p>\n

All the content elements such as text, image, video, presentation, commentary, and even data should be unique. You could use ideas from other websites but don\u2019t copy it outright.<\/p>\n

Ideally, your service pages MUST be compelling and trustworthy. A copywriter can help you to craft persuasive copy for your service pages.<\/p>\n

2. Optimize Your Service Pages Metadata<\/h2>\n

The title tag and meta description are two important elements you should pay close attention to. The title tag and meta description are the first elements in the search results pages.<\/p>\n

These help determine whether or not the searcher will click-through to your service page.<\/p>\n

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\"Example<\/p>\n

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Your service pages should have a unique title tag and meta description to help search engine crawlers and your potential customers, understand what the page is about.<\/p>\n

Here are 2 tips for optimizing your title tag and meta description:<\/p>\n

i). Include your target keyword in your service page:<\/strong> Make sure that the keyword flows naturally into the title and meta description. If possible, put the keyword at the beginning of the title.<\/p>\n

Here are good examples:<\/p>\n