{"id":6139,"date":"2018-12-04T06:00:29","date_gmt":"2018-12-04T13:00:29","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?p=6139"},"modified":"2018-12-25T12:51:23","modified_gmt":"2018-12-25T19:51:23","slug":"5-steps-to-a-highly-effective-seo-strategy-to-increase-revenue","status":"publish","type":"post","link":"https:\/\/www.structuredseo.com\/5-steps-to-a-highly-effective-seo-strategy-to-increase-revenue\/","title":{"rendered":"5 Steps to a Highly Effective SEO Strategy to Increase Revenue"},"content":{"rendered":"

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A search engine optimization (SEO) strategy defines the objectives, techniques, and actions to be implemented to improve your website\u2019s performance in the search engine results page (SERPs).<\/p>\n

A good SEO Strategy should increase your market share and improve your reputation relative to your competition.<\/p>\n

Why Build an SEO Strategy?<\/h2>\n

If you\u2019re a smart investor, it doesn\u2019t make sense investing your time and money on ineffective techniques. When it comes to the SEO industry, the growth rate is amazing.<\/p>\n

In 2016, Borrell Associates<\/a> predicted that by the year 2018 businesses in the United States alone would spend an estimated $72 billion in search engine optimization (SEO) services<\/a> alone and about $79.29 billion by 2020.<\/p>\n

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There are clear signs that this would happen. After all, $65.26 billion was spent on search engine optimization in the U.S. alone in 2016.<\/p>\n

One of the driving forces behind these future projections is the growth of smartphones and other mobile devices as they drive online search.<\/p>\n

In the past, online users searched the web when they were at home, the office, or at a public Cafe. But now they can easily search on the go. This has dramatically increased the market size.<\/p>\n

Investing in an SEO strategy and optimizing your pages to outperform your competitors is definitely a profitable investment.<\/p>\n

For most websites, the majority of their traffic will come from search engines such as Google that is why organic traffic shouldn’t be ignored if you own a business.<\/p>\n

If your customers can\u2019t easily find your website in the search results, you\u2019ll struggle to generate leads and grow your business\u2019 revenue.<\/p>\n

The exception is if you use other marketing channels such as Facebook or Adwords but these will cost you money and the more competitive your niche the more it will cost you.<\/p>\n

Investing time or\/and money in optimizing your website is an integral part of your SEO strategy. The return on investment (ROI) will always be higher than that of other acquisition channels over the long term. According to research<\/a>, SEO generates more leads than paid search, social media, or display advertising.<\/p>\n

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Indeed, SEO is “cheaper” and allows you to be less dependent on paid channels like Google Ads and Facebook Ads.<\/p>\n

Developing a winning strategy will help you rank higher in organic listings for competitive keywords and help you grow your business long-term.<\/p>\n

Here are 5 steps to help you create an effective SEO strategy for achieving revenue growth.<\/p>\n

Step #1: Identify Pages to Optimize for Search<\/h2>\n

No, an SEO strategy doesn\u2019t have to start with keywords. In fact, the modern SEO doesn\u2019t focus on keywords but on searcher\u2019s intent. If an online user searches for real estate in Miami, for example, you\u2019ve got to understand their primary and secondary intents<\/a>.<\/p>\n

It\u2019s obvious they want to first find real estate opportunities. Next, they want to make sure these opportunities are available in Miami.<\/p>\n

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Being able to blend in the primary and secondary intents together in your content is the key to ranking high in the search results — assuming the keyword is less competitive and you have strong inbound links from other related websites.<\/p>\n

That\u2019s why it\u2019s important to identify underperforming pages on your website that needs to be optimized for search. Find distinct pages that target keywords but failed to address the main intents of the searcher.<\/p>\n

Using this as a starting point gives you the opportunity to structure your website and understand how many pages need to be worked on.<\/p>\n

If you\u2019re offering a service, then your \u2018service\u2019 page and the page isn’t ranking in the top 10 for its main keyword then that would be a good place to start.<\/p>\n

Start by asking yourself some questions. Is the keyword too competitive? Does the market have a lot of authoritative websites that have stronger backlinks than you do? Is your content thin?<\/p>\n

You can check your landing pages in Google Analytics to determine which of the pages generate the most page views and which ones to improve upon.<\/p>\n

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To get better results, start with a few pages (5 to 10 pages). When you\u2019re done improving the content of these pages, building trusted links to it, interlinking it, and adding some visual appeal to it.<\/p>\n

Step #2: Run a Competitor Analysis<\/h2>\n

Every business with a website can benefit from a search engine optimization (SEO) competitor analysis. A detailed competitive investigation will take a look at what is working for your competitors and help you enhance your own strategy.<\/p>\n

There are several tools that you can use. I like to use SimilarWeb<\/a> to find traffic sources and Ahrefs<\/a> for competitor keyword analysis.<\/p>\n

Here are four different SEO analysis methods that you should use regularly for your own business:<\/p>\n