{"id":6060,"date":"2018-11-19T07:05:12","date_gmt":"2018-11-19T14:05:12","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?p=6060"},"modified":"2018-12-25T12:52:25","modified_gmt":"2018-12-25T19:52:25","slug":"how-to-beat-your-competitors-in-googles-top-10-search-results","status":"publish","type":"post","link":"https:\/\/www.structuredseo.com\/how-to-beat-your-competitors-in-googles-top-10-search-results\/","title":{"rendered":"How to Beat Your Competitors in Google\u2019s Top 10 Search Results"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; next_background_color=&#8221;#000000&#8243; _builder_version=&#8221;3.17.2&#8243; max_width_tablet=&#8221;90%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_title meta_text_color=&#8221;#0c71c3&#8243; saved_tabs=&#8221;all&#8221; background_color=&#8221;#ffffff&#8221; parallax_method=&#8221;off&#8221; _builder_version=&#8221;3.19&#8243; comments=&#8221;off&#8221; \/][et_pb_text module_alignment=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.17.6&#8243; header_2_font=&#8221;|700|||||||&#8221;]<\/p>\n<p>What does it take to \u2018finally\u2019 outrank your competitors in the organic search results pages?<\/p>\n<p>It\u2019d be worthwhile if you focus on your <strong>strongest competitors<\/strong> that are already occupying the top 10 organic listings.<\/p>\n<p>We all know that Google\u2019s front page is where the <strong>clicks, traffic, and sales<\/strong> are. According to a study conducted by Ignite Visibility in 2017, the top 5 positions often receive more than 70% of search traffic. The number #1 position alone gets <a href=\"https:\/\/ignitevisibility.com\/ctr-google-2017\/\">20.5% click-through rate<\/a>. That\u2019s a lot of traffic.<\/p>\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6063 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/click-through-rates-by-position-min.png\" alt=\"Click-through rates by position.\" width=\"512\" height=\"464\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/click-through-rates-by-position-min.png 512w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/click-through-rates-by-position-min-300x272.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you continue to dance back and forth in pages 2 and 3, your web traffic will hardly grow unless you use other sources such as a social media channel as a traffic source.<\/p>\n<p>When a user searches for information in Google, there are basically 3 options that show up:<\/p>\n<ul>\n<li><strong>Paid search results:<\/strong> These results usually stand out with an \u201cAd\u201d label. You\u2019ll see them at the top and below your organic results.<\/li>\n<li><strong>Organic listings:<\/strong> This is where the strongest competition lies.\u00a0Organic listings\u00a0appear below the top ads.<\/li>\n<li><strong>Local search results:<\/strong> This is for local businesses. You\u2019ll see local ads in Google maps immediately after the paid ads.<\/li>\n<\/ul>\n<p>To effectively outrank your competitors, you need to target these three options. If you can\u2019t outperform your competitor in one option, try one of the other options.<\/p>\n<p>That said, I want to show you 6 proven ways to outsmart your competitors in Google top 10 results.<\/p>\n<h2>1. Analyze Your Competition<\/h2>\n<p>Whatever your industry or market, the process of putting your brand to gain more visibility in the search engines is the same. Yes, the approach one SEO company or business uses may differ from the other.<\/p>\n<p>Before you can compete successfully against another website in your industry that\u2019s already sitting at the top of Google results, it\u2019s important to know who they are.<\/p>\n<p>That\u2019s the essence of competitive analysis. You want to check their strengths, weaknesses, and advantages you have over them.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6066 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-2-min.png\" alt=\"Image-2\" width=\"583\" height=\"328\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-2-min.png 1600w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-2-min-300x169.png 300w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-2-min-768x432.png 768w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-2-min-1024x576.png 1024w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-2-min-1080x608.png 1080w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For a quick competitive analysis, I like to use SEMRush.<\/p>\n<p>Let\u2019s use healthline.com as an example. To do that, visit <a href=\"https:\/\/www.semrush.com\/\">SEMRush<\/a> and enter your website URL (www.healthline.com) in the search box. Then hit \u201cStart now\u201d button.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6069 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-all-in-one-marketing-toolkit-min.png\" alt=\"Semrush all-in-one Marketing Toolkit.\" width=\"576\" height=\"232\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-all-in-one-marketing-toolkit-min.png 512w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-all-in-one-marketing-toolkit-min-300x121.png 300w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-all-in-one-marketing-toolkit-min-510x206.png 510w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The tool will analyze your website. After that, scroll down the page to find your main organic competitors.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6070 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-results-min.png\" alt=\"Example Semrush results.\" width=\"570\" height=\"265\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-results-min.png 512w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-results-min-300x139.png 300w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/semrush-results-min-510x238.png 510w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now that you\u2019re aware of your organic competitors, it\u2019s a lot easier spy on the websites even more. Here you\u2019ll find multiple competitors or different sizes. Analyze their website URL individually using SEMRush. Some of the data you should try to gather are:<\/p>\n<ul>\n<li>The keywords they\u2019re ranking for.<\/li>\n<li>The total number of backlinks they have.<\/li>\n<li>The number of social shares their content gets.<\/li>\n<li>The authority of the websites (i.e., Domain Authority and Age).<\/li>\n<\/ul>\n<h2>2. Think About User Experience<\/h2>\n<p>One of the most overlooked signals that affect SEO is user experience.<\/p>\n<p>User experience is what drives someone\u2019s first Impression of your business. Does your site load fast? Is your content easy to consume?<\/p>\n<p>Since people don\u2019t read a page word for word, it\u2019s your responsibility to make your page scannable, according to <a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\">Nielsen Norman Group<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6072 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/user-experience-min-e1542575976363.png\" alt=\"User experience.\" width=\"552\" height=\"289\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Even if you eventually rank in Google\u2019s number #1 or #2 position after investing your time and money if your website isn\u2019t useful, people will leave. If people are leaving you won\u2019t find yourself being able to hold that position for very long.<\/p>\n<p>According to Adobe, <a href=\"https:\/\/www.impactbnd.com\/blog\/user-experience-stats-infographic\">79% of mobile users<\/a> who don\u2019t like what they find on a website will go back and search for another site.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6068 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/mobile-user-statistics-min-e1542576052401.png\" alt=\"Mobile user statistics.\" width=\"500\" height=\"213\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once you\u2019re armed with your organic competitors (like we did earlier), don\u2019t just try to build more backlinks or add more articles to your website.<\/p>\n<p>First, take a look at their sites compared to yours. Ask yourself what are they doing right? How could they improve? How do I compare? You must be willing to invest some time to keep your readers engaged to keep them on your website to read your content.<\/p>\n<p>Interestingly, improving the user\u2019s experience on your website can be a competitive edge if you discover that most of your competitors\u2019 websites are poorly-designed and doesn\u2019t offer a good user experience.<\/p>\n<p>Make sure your website is mobile-responsive so that your ideal customers can use it on all devices including desktop computers, tablets, and smartphones.<\/p>\n<p>Optimize your page load time as well. Several studies have proven that even a little delay in page load time can reduce conversions.<\/p>\n<h2>3. Target Long-tail Keywords<\/h2>\n<p>This is the fun part. If you\u2019re going after head keywords, then you\u2019ll find it more difficult to push beyond what your resources can carry.<\/p>\n<p>By that I mean you need a lot of money and time to rank head keywords.<\/p>\n<p>If you\u2019re in the healthcare market, for example, and you\u2019re doing everything possible to show up for head terms such as family health care tips, baby health care, healthy tips, etc., it\u2019d be difficult to beat established health websites that have existed before you even got a license or registered your domain name.<\/p>\n<p>A better approach is to target long-tail keywords that highly successful healthcare websites don\u2019t care about. The long-tail keywords are long, have fewer search volumes but they\u2019re easier to rank for. Their conversion rates are high as well. [<a href=\"https:\/\/www.semrush.com\/kb\/685-what-are-long-tailed-keywords\">source<\/a>]<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6071 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/short-vs-long-tail-keywords-min.png\" alt=\"Short vs long tail keywords.\" width=\"512\" height=\"296\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/short-vs-long-tail-keywords-min.png 512w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/short-vs-long-tail-keywords-min-300x173.png 300w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/short-vs-long-tail-keywords-min-510x296.png 510w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Here are some examples of long-tail keywords in the healthcare market that have decent search volume and are easier to rank for in Google:<\/p>\n<p>9 month old baby activities<br \/>Health care advice for the homeless<br \/>Nursing care plan for homeless patient.<br \/>Healthy eating for the elderly<br \/>10 tips for healthy aging<\/p>\n<p>Each of these long-tail keywords is relevant to your website and will provide value to your readers if you create useful content.<\/p>\n<p>So while your competitor is ranking for health care tips, you too can show up in the same Google top 10 results by targeting longer tail keywords such as \u201chealth care tips for the homeless.<\/p>\n<h2>4. Consider a PPC Campaign<\/h2>\n<p>If you\u2019re struggling to rank organically and beat your top competitors, another approach that works is Google Ads. Remember that Google Ads usually appear above the organic listings.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6078 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-ads.png\" alt=\"Example Google Ads\" width=\"560\" height=\"398\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-ads.png 560w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-ads-300x213.png 300w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-ads-400x284.png 400w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This will cost you money for sure. But it\u2019s a good way to still get search users to click-through to your website and read your content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of your competitors are already paying a lot of money on Google Ads. And the ROI can be huge. [<\/span><a href=\"http:\/\/www.sponsoredlinx.com.au\/blog\/google-adwords\/7-levels-of-adwords-roi-tracking\/\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">]<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6062 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/adwords-min.png\" alt=\"Adwords example.\" width=\"513\" height=\"354\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/adwords-min.png 647w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/adwords-min-300x207.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This example proves that for every $100 spent on the Google ads, you would make $330.40 back.<\/p>\n<p>So it\u2019s easy to turn $100 into $430.30 and even quadruple your income while also ranking higher than your competitors in the search results.<\/p>\n<p>If you have a valuable product you want to sell, a PPC campaign is a proven way to get the word out and start to rank almost immediately.<\/p>\n<p>Search Engine Optimization (SEO) takes time. It\u2019s not a shortcut to growing your business online &#8212; but it works.<\/p>\n<p>So while you\u2019re creating useful content, building backlinks, and enhancing user experience on your website, you can spend $100 &#8211; $500 per month on Google Ads to outrank your competitors and grow your business.<\/p>\n<h2>5. Get Featured on Authoritative blogs<\/h2>\n<p>Google favors authoritative websites more than new sites. Think of TechCrunch, Lifehacker, Cnet, The HuffPost, Inc., Forbes, Entrepreneur, CNN, BBC, and so on.<\/p>\n<p>Being active on these trusted sites can increase your <a href=\"https:\/\/seo-hacker.com\/advanced-seo-techniques-improve-site-traffic\/\">site\u2019s visibility<\/a> in the search results.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6067 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/image-1245-min-e1542576078688.png\" alt=\"Image\" width=\"500\" height=\"375\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The good news is that if your blog or site is fairly new with little or no authority in Google\u2019s eye, you can still outrank your competitors if you get featured on any of these websites. It\u2019s not easy but it\u2019s worth it.<\/p>\n<p>If you\u2019re a digital marketing agency, for example, and you\u2019re trying to rank at the top of Google\u2019s organic results for the keyword \u201cdigital marketing strategy,\u201d there\u2019s no way your site can make it to the top because of the competition.<\/p>\n<p>Why not do it differently. Pitch the topic to one of the authoritative websites or blogs as a guest post. Once you\u2019re accepted, research and create an in-depth content that covers extensively on that topic\/keyword.<\/p>\n<p>Make sure to link to your website from within the content so that you can get the clicks and traffic back to your website.<\/p>\n<p>As you create more content on these high traffic websites you should begin to see referral traffic from these links increase. Over time, you should also see your organic traffic improve as your keyword ranking improve.<\/p>\n<h2>6. Outrank Your Competitors on Google Maps<\/h2>\n<p>Google takes its local map seriously. If you\u2019re a local business or you service a particular city, state, or country Google Maps will be very important to your business.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6065 aligncenter\" src=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-maps-min.png\" alt=\"Example Google Maps.\" width=\"512\" height=\"314\" srcset=\"https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-maps-min.png 512w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-maps-min-300x184.png 300w, https:\/\/www.structuredseo.com\/wp-content\/uploads\/2018\/11\/example-google-maps-min-510x314.png 510w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Why is Google so concerned about local consumers?<\/p>\n<p>It\u2019s because local searchers and consumers prefer local businesses near them. Local consumers want to feel at home when buying products or services online.<\/p>\n<p>Since the web is a virtual place, it\u2019s a lot easier to trust a local business that has a physical address.<\/p>\n<p>It\u2019s even better if your Organic Competitors are not listed in Google map packs. You can grab that opportunity for yourself.<\/p>\n<p>To get listed on Google maps, follow these simple steps:<\/p>\n<ul>\n<li>List and verify your business on <a href=\"https:\/\/www.google.com\/business\/\">Google My Business.<\/a><\/li>\n<li>Keep your Google listing consistent, up to date, and accurate.<\/li>\n<li>List a local phone number.<\/li>\n<li>Embed the Google maps location of your business on your website (usually the contact page).<\/li>\n<li>Encourage your customers to write honest reviews. The more reviews and citations you get for your business, the higher you will rank.<\/li>\n<li>Add images of your office or showroom to make your listing more authentic and compelling to visit.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>It\u2019s time to tighten your focus to outperform your competitors in Google top 10 results. Remember that links, content, and Rankbrain are the 3 most important ranking factors that Google considers.<\/p>\n<p>Here\u2019s what you should do:<\/p>\n<ul>\n<li>Create better content than your competitors.<\/li>\n<li>Build more trusted links than your competitors.<\/li>\n<li>Answer user\u2019s questions (but don\u2019t forget to target keywords).<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Author Bio Code&#8221; _builder_version=&#8221;3.0.77&#8243; saved_tabs=&#8221;all&#8221; global_module=&#8221;4550&#8243;][sexy_author_bio][\/et_pb_code][et_pb_text admin_label=&#8221;Replaces Comments (Posts above author bio)&#8221; _builder_version=&#8221;3.14&#8243; saved_tabs=&#8221;all&#8221; global_module=&#8221;5925&#8243;]<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Have a question or comment?<br \/>We\u2019d love to hear your thoughts on this article. You can find us on <a href=\"https:\/\/twitter.com\/StructuredSEO\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a>!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; custom_padding=&#8221;0px|0px|50px|0px&#8221; width_unit=&#8221;off&#8221; specialty=&#8221;off&#8221; disabled=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; _builder_version=&#8221;3.17.2&#8243; max_width_tablet=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-45px|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_module=&#8221;3618&#8243;][et_pb_row global_parent=&#8221;3618&#8243; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_button admin_label=&#8221;Subscribe&#8221; global_parent=&#8221;3618&#8243; button_text=&#8221;Subscribe&#8221; 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