{"id":4556,"date":"2017-10-05T12:59:29","date_gmt":"2017-10-05T19:59:29","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?p=4556"},"modified":"2018-09-08T14:44:58","modified_gmt":"2018-09-08T21:44:58","slug":"keyword-research-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.structuredseo.com\/keyword-research-for-ecommerce\/","title":{"rendered":"How to Do Keyword Research For Ecommerce: Best Resources For Store Owners"},"content":{"rendered":"

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It is no secret that a good SEO strategy is an invaluable asset to any business<\/a>. Yet, while there are plenty of checklists for optimizing your on-site SEO, the whole process may feel overwhelming and, without guidance, it can be hard to figure out where to start.<\/p>\n

As with most things in business, it is sensible to approach your marketing strategy one step at a time. This allows you to give your full attention to each aspect of your business, ensuring it is up to standard before you move on.<\/p>\n

Keyword research is one such aspect and is a critical part not only of SEO optimization but of the establishment of your brand image. With that in mind, here are some of the most effective ways to track down the right keywords for your business, and give your brand a healthy head start.<\/p>\n

Nailing Your Niche<\/h2>\n

Whatever your industry may be, defining your niche is a fantastic way to stay one step ahead of the competition. For example, trying to compete for the keyword \u201cwomen\u2019s gloves\u201d could be challenging, as there are far too many competitors, including many high-profile sites. In contrast, \u201cwomen\u2019s combat gloves\u201d, or \u201cimpact-resistant women\u2019s gloves\u201d will attract specifically women looking for protective gloves, for combat sports, or DIY.<\/p>\n

While this is a smaller market, it is also less competitive and will attract search engine users who already have a firm idea of what they are looking for. You could then supply other sporting goods or even other types of glove, but your niche will be what defines your business and drives your keyword research.<\/p>\n

To truly capitalize on your niche, you should consider exactly what it is that makes your business stand out, and does so in a way that is likely to appeal to your target demographic. Once you have a few ideas, take some time to list potential keyword phrases and comparing their performance metrics. You should also think about keyword targeting when mapping out a site structure for SEO<\/a>.<\/p>\n

Making Sense of Metrics<\/h2>\n

At a glance, search volume might seem like the only metric that really matters when searching for the perfect keyword. However, while they are definitely important, search volume statistics can not only be misleading, but they are also just one part of a far bigger picture.<\/p>\n

To identify the most appropriate keywords for your business, you will need to consider a range of different performance statistics, and the relevance of those statistics to your business needs. A few you might consider include the following:<\/p>\n