{"id":3461,"date":"2017-01-28T09:22:49","date_gmt":"2017-01-28T16:22:49","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?p=3461"},"modified":"2019-04-04T09:01:52","modified_gmt":"2019-04-04T16:01:52","slug":"how-to-fix-schema-markup-errors-using-googles-structured-data-tool","status":"publish","type":"post","link":"https:\/\/www.structuredseo.com\/how-to-fix-schema-markup-errors-using-googles-structured-data-tool\/","title":{"rendered":"How to Fix Schema Markup Errors Using Google’s Structured Data Tool"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”50px|0px|1px|0px” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” prev_background_color=”#000000″ next_background_color=”#ffffff”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”25.2188px|0px||0px” custom_margin=”|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” custom_margin_phone=”||-50px|” custom_margin_last_edited=”on|desktop” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_post_title title=”on” meta=”on” author=”on” date=”on” date_format=”M j, Y” categories=”on” comments=”off” featured_image=”off” featured_placement=”above” parallax_effect=”on” parallax_method=”off” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”#ffffff” meta_text_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled=”off” background_color=”#ffffff” parallax=”on” \/][et_pb_text use_border_color=”off” disabled=”off” module_alignment=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.21.1″ z_index_tablet=”500″]<\/p>\n

Schema markup can be a bit confusing at first, but we can use tools such as Google\u2019s Structured Data Tool to help us create and check our schema for errors. <\/span><\/p>\n

In this article, I\u2019m going to focus on <\/span>using <\/span>JSON-L<\/span>D (JavaScript Object Notation for Linked Data) <\/span><\/a>for two reasons.<\/span><\/p>\n

    \n
  1. JSON-LD is Google\u2019s recommended method for adding schema.<\/span><\/a><\/li>\n
  2. JSON-LD is the easiest method to add schema to a web page.<\/span><\/a><\/li>\n<\/ol>\n

    The process for fixing schema errors using other schema types (Microdata or RDFa) may differ, but the steps to find them are the same.<\/p>\n

    Different Ways to Use Google’s Structured Data Tool<\/strong><\/h2>\n

    Once we have decided on what schema<\/a> we want to add to our website we can use Google\u2019s Structured Data tool in several ways:<\/span><\/p>\n

      \n
    1. Help create your schema<\/a>.<\/span><\/li>\n
    2. Fix schema code for errors.<\/span><\/li>\n
    3. Check web page for errors after inserting schema.<\/span><\/li>\n
    4. Check competitors schema.<\/span><\/li>\n<\/ol>\n

      We are going to focus on number two and three.<\/span><\/p>\n

      How to Check Scheme Markup for Errors<\/strong><\/h2>\n

      Before inserting your schema markup, we want to make sure the code has been checked for errors. For this demonstration, I\u2019m going to use an example of schema for a local business.<\/span><\/p>\n

      <script type=\"application\/ld+json\">\r\n{\r\n   \"@context\": \"http:\/\/schema.org\",\r\n   \"@type\": \"LocalBusiness\",\r\n   \"address\": {\r\n        \"@type\": \"PostalAddress\",\r\n        \"addressLocality\": \"Boise\",\r\n        \"addressRegion\": \"ID\",\r\n        \"postalCode\":\"83702\",\r\n        \"streetAddress\": \"620 E Holly St\"\r\n      },\r\n   \"description\": \"Put your description here.\",\r\n   \"name\": \"The Best Store\",\r\n   \"telephone\": \"111-222-3333\",\r\n   \"openingHours\": \"Mo,Tu,We,Th,Fr 08:00-15:00\",\r\n   \"geo\": {\r\n        \"@type\": \"GeoCoordinates\",\r\n         \"latitude\": \"43.61\",\r\n         \"longitude\": \"116.21\"\r\n       }, \t\t\t\r\n   \"sameAs\" : [\"http:\/\/www.facebook.com\/example\",\r\n                \"http:\/\/www.twitter.com\/example\",\r\n                \"http:\/\/plus.google.com\/example\"]\r\n\t}\r\n<\/script>\r\n<\/pre>\n
      Let\u2019s copy and paste the code into <\/span>Google\u2019s Structured Data Tool<\/span><\/a>. Make sure and use the \u201cCODE SNIPPET\u201d feature. Then press \u201cRUN TEST.\u201d<\/span><\/p>\n
      \"Google<\/p>\n
      Common Schema Errors<\/b><\/h2>\n
      Schema errors can come in several forms:<\/p>\n
        \n
      1. Missing or incomplete information.<\/span><\/li>\n
      2. Missing or incomplete properties.<\/span><\/li>\n
      3. Missing punctuation.<\/span><\/li>\n<\/ol>\n
        In this case, we can see from the red x that Google expects to have an \u201cimage\u201d property when the \u201cLocalBusiness\u201d type schema is present.<\/span><\/p>\n
        \"Example<\/p>\n
        How to Replace a Missing Schema Property<\/b><\/h2>\n
        So let\u2019s first try adding an image property to our example. If you\u2019re not sure what the property schema looks like we can\u00a0easily locate an example we can use.<\/span><\/p>\n
          \n
        1. Go to <\/span>Schema.org <\/span><\/a>and type in \u201cimage\u201d in the search box in the top right.<\/span><\/li>\n
        2. Click on the first result \u201cimage-schema.org<\/span><\/li>\n
        3. Scroll down to \u201cExample 2\u201d (\u201cExample 1\u201d doesn\u2019t have a JSON-LD example.)<\/span><\/li>\n
        4. Click on JSON-LD.<\/span><\/li>\n<\/ol>\n
          Under this tab, we can find the \u201cimage\u201d property.<\/span><\/p>\n
          \"Example<\/p>\n
          Let\u2019s cut and paste the new property right after the last property and press the refresh arrow at the bottom.<\/span><\/p>\n
          \"JSON<\/p>\n
          Now we can see a new error \u201cMissing ‘,’ or ‘}’ in object declaration.\u201d This is a common error when punctuation such as a comma or brackets are missing. There should always be a comma after each property except the last. So let\u2019s add a comma after the bracket ( ] ) and remove the last one. Then press refresh again.<\/span><\/p>\n
          \"Example<\/p>\n
          So we can see it removed the error, but we have a new error. If we read the error listed, it says we need a valid URL. The URL I used was just an example so let\u2019s replace the \u201cimage\u201d property text with the URL for my actual logo for my site.<\/span><\/p>\n
          \"Example<\/p>\n
          We can see now, the errors have been fixed and all the mandatory fields are populated. It\u2019s important that all errors are corrected, or it defeats the whole purpose of using schema. To help search engines better understand the contents of your web pages.<\/span><\/p>\n
          Check Web Page for Schema Markup Errors<\/b><\/h2>\n
          Once we have completed our schema markup, we can add it to the corresponding page. How you do this depends on what content management system (CMS) you\u2019re using. <\/span><\/p>\n
          I\u2019m using a theme called Divi built on WordPress. The theme allows me to add separate modules such as text, code, etc. <\/span><\/p>\n
          For demonstration purposes, I\u2019ve placed some fictitious information on a web page and added a separate module where I placed the JSON-LD. <\/span><\/p>\n
          Remember JSON-LD isn\u2019t going to have any effect on the actual rendering of the page for visitors. It is like your meta description just information that search engines use. <\/span><\/p>\n
          Once I\u2019m done I\u2019m going to publish the page and go to Google\u2019s Structured Data tool. Copy and paste the URL in the correct box \u201cFETCH URL\u201d and press \u201cRUN TEST.\u201d<\/span><\/p>\n
          \"Check<\/p>\n
          Here are the results.<\/span><\/p>\n
          \"Structured<\/p>\n
          We can see I have a few errors. The errors are because the URL\u2019s are fictitious. If we replace them with working URL\u2019s the errors would be corrected. <\/span><\/p>\n
          How the web page appears to a visitor.<\/span><\/p>\n
          \"Structured<\/p>\n
          Now I can format the information on this page however I wish, and it will not affect the JSON-LD.<\/span><\/p>\n
          Final Thoughts<\/b><\/h2>\n
          As you can see, Google\u2019s Structured Data tool is important in finding and fixing schema errors. It can be very confusing at first trying to figure out exactly how to address errors. With time and practice, it becomes much easier. You will find many times it is just a matter of misplaced punctuation or missing property. Here are some more guides<\/a> on structured data.<\/p>\n
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          Have a question or comment?
          We\u2019d love to hear your thoughts on this article. You can find us on           Twitter<\/a>!<\/p>\n
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          [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
          Schema markup can be a bit confusing at first, but we can use tools such as Google\u2019s Structured Data Tool to help us create and check our schema for errors. In this article, I\u2019m going to focus on using JSON-LD (JavaScript Object Notation for Linked Data) for two reasons.JSON-LD is Google\u2019s recommended method for adding […]<\/p>\n","protected":false},"author":1,"featured_media":3525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
          [et_pb_section admin_label=\"section\"][et_pb_row admin_label=\"row\"][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]<\/p>
          How to Fix Schema Markup Errors Using Google's Structured Data Tool<\/b><\/p>
          In this article, I\u2019m going to focus on using JSON-LD (JavaScript Object Notation for Linked Data) for 2 reasons.<\/p>
          1. JSON-LD is Google\u2019s recommended method for adding schema.<\/li>
          2. JSON-LD is the easiest method to add schema to a web page.<\/li><\/ol>
            JSON-LD (JavaScript Object Notation for Linked Data) can be a bit confusing at first but we can use tools such as Google\u2019s Structured Data tool to help use create and check our schema for errors.<\/p>
            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[21,31],"tags":[],"yoast_head":"\nHow to Fix Schema Markup Errors Using Google's Structured Data Tool | Structured SEO<\/title>\n<meta name=\"description\" content=\"Learn how to easily find and fix schema markup errors on existing pages or debug the code before you add it to your web page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.structuredseo.com\/how-to-fix-schema-markup-errors-using-googles-structured-data-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Fix Schema Markup Errors Using Google's Structured Data Tool | Structured SEO\" \/>\n<meta property=\"og:description\" content=\"Learn how to easily find and fix 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