{"id":612,"date":"2016-09-02T09:59:39","date_gmt":"2016-09-02T16:59:39","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?page_id=612"},"modified":"2017-01-28T09:15:47","modified_gmt":"2017-01-28T16:15:47","slug":"seo-today","status":"publish","type":"page","link":"https:\/\/www.structuredseo.com\/seo-today\/","title":{"rendered":"SEO Today"},"content":{"rendered":"
[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”50px|0px|0px|0px” custom_padding_tablet=”20px|0px|0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”3px|0px||0px” custom_margin=”|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” custom_margin_last_edited=”on|desktop” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”]<\/p>\n
Google\u2019s ecosystem has evolved rapidly over the last few years. As it has evolved <\/span>Information Architecture (IA)<\/span><\/a> and <\/span>Website Structure<\/span> has played an important role. How a website\u2019s information is structured and delivered to a user directly signals to Google what the content is about, and Google\u2019s algorithm calculates if it fits the user\u2019s query.<\/span><\/p>\n We\u2019re starting to see a pattern of what appears to be weaker sites outperforming traditional authority sites for a variety of keywords. Google is shifting what it perceives as relevant and authoritative. In the end, Google has one goal. To serve the user the most relevant information for the query they enter. <\/span><\/p>\n Information Architecture (IA) and Website Structure are being leveraged to build sites that optimize their ability to rank for certain keywords. <\/span><\/p>\n We refer to these as <\/span>SuperPages<\/b>. <\/span><\/p>\n To get an idea of websites using this strategy, you can visit any of the below links. <\/span><\/p>\n https:\/\/www.quicksprout.com\/ Each site looks very different when viewed from a user\u2019s standpoint, but they use the same strategy but vary slightly in implementation. I expect it\u2019s because their perspectives and goals differ. Regardless they all understand one thing. How to use internal and external links.<\/p>\n You still need an authoritative site but not near as strong as the competition if the content and linking structure is optimized. It is a structured pattern of distributing SEO signals between pages.<\/span><\/p>\n Imagine a website with more external links to a landing page or \u201cmoney page\u201d than all other pages. It would be a lopsided site. Easy to detect and very popular at the beginning of the century. It could\u00a0be avoided if we substitute internal links for many of the external. These are links we control and can pass signals to the most important pages on our site. We must still keep it relevant and natural, but this shouldn\u2019t be an issue if we <\/span>design and structure<\/span> our site correctly.<\/span><\/p>\n Once these websites began being penalized SEO\u2019s using, blackhat techniques turned to using <\/span>web 2.0 properties<\/span><\/a> to try to protect their \u201cmoney\u201d pages. They wrongly assumed that the amount of links to their \u201cmoney\u201d pages caused them to get penalized. The real issue was the quality of links. These sites usually consisted of thin low-quality content, so they were also hit by the <\/span>Panda update<\/span><\/a> as well.<\/span><\/p>\n They have the ability to rank for keywords against competitors much bigger.<\/span><\/p>\n Example Top 6 Results<\/b><\/p>\n <\/p>\n Ask yourself: \u201cHow can<\/span> qway.com<\/span><\/a> possibly rank right along with the big boys with 16 links?\u201d <\/span>Please note their rank has since changed (and will fluctuate) due to changes such as the addition of news links in and the incorporation of the knowledge graph in the SERP\u2019s. <\/span><\/p>\n Answer: SuperPages.<\/span><\/p>\n The current problem with SEO\u2019s today is they think in terms of one dimensional.<\/span><\/p>\n <\/p>\n Google is three dimensional, and the best SEO\u2019s understand and design their sites to take advantage of it.<\/span><\/p>\n What if I said your website structure looks more like this.<\/span><\/p>\n <\/p>\n Now, what if I told you that the second image was just a page on your site, not the site. Think about the concept of \u201c<\/span>six degrees of separation<\/span><\/a>.\u201d Six degrees of separation is the theory that everyone and <\/span>everything<\/b> is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps.<\/span><\/p>\n
\n<\/span><\/a>https:\/\/www.wikipedia.org\/
\n<\/span><\/a>https:\/\/yoast.com\/
\n<\/span><\/a>https:\/\/www.udemy.com\/
\n<\/span><\/a>https:\/\/moz.com\/<\/span><\/a><\/p>\nThe Evolution<\/strong><\/h2>\n
So why are these SuperPages so important?<\/strong><\/h2>\n
\n<\/strong>Keyword: Facebook Advertising (Very competitive)<\/span><\/p>\nSEO and Design Theory<\/strong><\/h2>\n