{"id":581,"date":"2016-09-02T09:51:13","date_gmt":"2016-09-02T16:51:13","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?page_id=581"},"modified":"2016-10-09T11:21:04","modified_gmt":"2016-10-09T18:21:04","slug":"how-seo-works","status":"publish","type":"page","link":"https:\/\/www.structuredseo.com\/how-seo-works\/","title":{"rendered":"How SEO Works"},"content":{"rendered":"
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Search Engine Optimization (SEO)<\/b> at its core is the execution of different processes to increase your website’s visibility for keywords relevant to your content. Search engines use algorithms to return the pages most relevant to the intention of the query a user enters into its search box.<\/p>\n
Search engines are very secretive about many of the factors algorithms use to calculate a site\u2019s rankings. It is causing confusion for website owners and created many misconceptions in the SEO world.<\/p>\n
It isn\u2019t voodoo or magic like some SEO\u2019s would like you to believe. At its highest level SEO can be categorized into three parts Technical SEO, On-Page SEO and Off-Page SEO. These are of elements that search engines use in their algorithms.<\/p>\n
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Technical SEO factors<\/span> focus on how well search engines can crawl and index your content. This includes:<\/span><\/p>\n On-Page SEO factors<\/span> <\/a>refer to web page\u00a0content and website structure. Some essential elements include:<\/span><\/p>\n Off-Page SEO factors<\/span> refer to techniques used to improve a websites ranking that isn\u2019t directly controlled by a site owner. Such as:<\/span><\/p>\n <\/p>\n Keywords are the foundation<\/span><\/a> of any website. They affect everything from your information architecture (IA) to <\/span>how you build links<\/span>. How you approach this process depends on if you’re building a new website or building on an existing site.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n\n
On-Page SEO<\/b><\/h2>\n
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Off-Page SEO <\/b><\/h2>\n
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Keyword Targeting<\/b><\/h2>\n
Some considerations when doing keyword research. <\/b><\/h3>\n
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