{"id":2849,"date":"2017-01-05T04:23:57","date_gmt":"2017-01-05T11:23:57","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?page_id=2849"},"modified":"2019-04-04T08:37:55","modified_gmt":"2019-04-04T15:37:55","slug":"different-types-of-schema-markup","status":"publish","type":"page","link":"https:\/\/www.structuredseo.com\/different-types-of-schema-markup\/","title":{"rendered":"Different Types of Schema Markup"},"content":{"rendered":"
[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”50px|0px|29px|0px” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” prev_background_color=”#000000″ next_background_color=”rgba(255,255,255,0.04)”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”0px|0px|0px|0px” custom_margin=”||-10px|” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” custom_margin_last_edited=”on|tablet” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
When search engines crawl your web page, they can only understand so much. Some elements such as videos and reviews aren\u2019t easily understood. By adding schema markup (structured data), we can tell engines what information the web page contains. <\/span> The most popular search engines support three types of schema markup formats:<\/span><\/p>\n In 2015 Google announced <\/span>JSON-LD as the preferred method<\/span><\/a>. This announcement was significant since Google hadn\u2019t stated a preference for one format over another.<\/span> Up until this point, Google preferred webmaster only markup the text that was visible on the page. This is referred to \u201cinline\u201d markup. <\/span><\/p>\n An example of inline Microdata markup.<\/b><\/p>\n <\/p>\n When viewed on a web page it would appear as:<\/span><\/p>\n 687 River Run Boise, ID 83702<\/p>\n This change is significant because if you\u2019re not familiar with in-line programming formatting such as Microdata can be complicated to implement. Sometimes it can limit the design of a web page. JSON-LD is hidden so it has no effect on the rendering of a web page and is much easier for webmasters to implement.<\/p>\n JSON-LD (JavaScript Objective Notation for Linked Data)<\/span><\/a> is a structured data format for marking up your website and supported by the biggest search engines Google, Bing and Yandex. <\/span>It\u2019s Google\u2019s recommended method of implementing structured data.<\/a><\/span><\/p>\n As we stated earlier one of the main advantages with JSON-LD over other methods is that it doesn’t have to be present in the <body> of a page. Instead, it is embedded in a <script> tag and can be placed anywhere on the page. Unlike other methods JSON-LD doesn\u2019t have to be placed inline so you don\u2019t have to change HTML elements.<\/span><\/p>\n Example of JSON-LD<\/strong><\/p>\n <\/p>\n\n
What is JSON-LD?<\/strong><\/h2>\n
What is Microdata?<\/strong><\/h2>\n