{"id":2788,"date":"2017-01-12T18:58:27","date_gmt":"2017-01-13T01:58:27","guid":{"rendered":"http:\/\/www.new.www.structuredseo.com\/?page_id=2788"},"modified":"2019-04-04T08:44:00","modified_gmt":"2019-04-04T15:44:00","slug":"what-is-schema-markup","status":"publish","type":"page","link":"https:\/\/www.structuredseo.com\/what-is-schema-markup\/","title":{"rendered":"What Is Schema Markup?"},"content":{"rendered":"

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What Is Schema Markup?<\/h1>\n

Schema markup<\/span><\/a> (structured data) is code that can be included in your website pages to help search engines better understand the contents of your web page. It helps search engines serve up relevant content users are looking for which improves the user experience.<\/span><\/p>\n

Often referred to as schema or structured data, it\u2019s an established vocabulary recognized and supported by the most popular search engines. It uses markup to extract certain elements from your page. It can even affect the format your web page appears in the SERP\u2019s. <\/span><\/p>\n

Below are two examples of Search Engine Results (SERPs). The second one has been marked up with schema.<\/span><\/p>\n

No schema<\/strong> \"SERP<\/strong> With Schema<\/strong>\"SERP<\/strong><\/p>\n

You can see how the second example has ratings included in the snippet. It is a result of structured data that the search engine has extracted from the web page.<\/span><\/p>\n

How Can We See the Schema Markup on a Webpage?<\/strong><\/h2>\n

A quick way to review and validate Schema on a page is to use <\/span>Google\u2019s Structured Data Tool<\/span><\/a>. <\/span><\/p>\n

The tool is very simple to use. Just enter the URL of the page you\u2019re interested in and click \u201crun test.\u201d Below is a screenshot of how the tool appears when structured data is present.<\/span><\/p>\n

\"Example<\/p>\n

How Does Schema Markup Work?<\/strong><\/h2>\n

You can visit <\/span>Schema.org<\/span><\/a> for examples of how to markup data on your web pages. <\/span>How schema markup is used<\/span> depends on what you\u2019re trying to accomplish. <\/span><\/p>\n

The goal of this section is not to teach you how to write schema but to understand how search engines see structured data. <\/span><\/p>\n

We are going to use an example directly from Schema.org. This example is for marking up a movie. <\/span><\/p>\n

Here is the code without markup.<\/span><\/p>\n

\"Example<\/p>\n

Now here is the code with schema markup.<\/span><\/p>\n

\"Example<\/p>\n

The schema attributes have been colored red. To understand how schema works we need to understand each of these attributes. Below are each attribute and a simple definition.<\/span><\/p>\n